Wedding Tech Platform Redesign
Role:
Content Designer & UX Strategist
Project Challenge
Create seamless experience for couples to generate custom wedding websites in 60 seconds
Key Contributions
1. Content Architecture
- Developed 12 modular content blocks (cover, gallery, RSVP, etc.)
- Curated 50+ pre-written romantic copy templates
- Structured 5-step content input flow
2. Visual Storytelling
- Designed 8 wedding-themed visual styles
- Created dynamic text formatting system
- Implemented auto-cropping for photo galleries
3. Tech-Enabled Content
- Developed real-time preview functionality
- Automated social sharing snippets
Results
- 78% faster content creation vs competitors
- 92% user satisfaction in beta testing
Experience
» Visit Platform: vanilatte.com